ORAL ENGLISH COMPETENCE IN BUSINESS ADMINISTRATION: RESULTS OF AN EXPERIMENTAL STUDY ACROSS TWO UNIVERSITIES IN UZBEKISTAN
DOI:
https://doi.org/10.47390/ydif-y2026v2i12/n43Keywords:
oral speech competence, Business Administration, digital tools, communicative approach, task-based learning, quasi-experimental study, English language teaching, higher education.Abstract
This paper presents the findings of a quasi-experimental study conducted at Fergana State Technical University and Denov Institute of Entrepreneurship and Pedagogy, examining the effectiveness of a digitally integrated, communicative methodology for developing oral English competence among Business Administration students. Grounded in a systematic review of both international and Uzbek scholarly literature, the study involved 128 participants divided into experimental and control groups. The experimental group received instruction through a specially designed methodology incorporating interactive digital platforms, task-based activities, and communicative exercises. Post-test results showed clear and consistent improvements in monologic and dialogic speech, communicative activity, linguistic accuracy, and strategic competence in the experimental group. Among the methods applied, task-based role plays and asynchronous video presentations proved most effective for sustained oral skill development. Cross-institutional comparison confirmed the replicability and contextual adaptability of the proposed approach.
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