IMPROVING THE APPLICATION OF GREEN MARKETING PRINCIPLES IN CARPET MANUFACTURING ENTERPRISES
DOI:
https://doi.org/10.47390/ydif-y2026v2i14/n07Keywords:
green marketing, eco-friendly products, carpet industry, consumer behavior, sustainable production, corporate strategy.Abstract
This article examines the practical implementation of green marketing principles in carpet manufacturing enterprises, with a focus on increasing the share of environmentally safe products, shaping consumer demand, and improving green management systems. The study analyzes international experience, the activities of local enterprises, ecological certification requirements, and the results of a consumer survey. The findings indicate that the consistent use of green marketing strategies improves the competitiveness of carpet products, expands export opportunities, and strengthens consumer trust in the brand.
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