THE STYLISTIC ROLE OF EUPHEMISMS IN THE MEDIA
DOI:
https://doi.org/10.47390/ydif-y2026v2i14/n21Keywords:
Euphemism, mass media, stylistic function, pragmatics, discourse, connotation, headline strategy.Abstract
This thesis examines the stylistic role of euphemisms in mass media texts, focusing on their pragmatic motivation and audience effects. Methods include discourse analysis, contextual-semantic interpretation, and functional stylistics. The novelty lies in arguing that euphemism operates as a mechanism balancing information and influence in media discourse, and in systematizing its key functions in headlines and reports: neutralization, mitigation, and the construction of social distance.
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