FEATURES OF THE REALIZATION OF THE MANIPULATIVE AND DIRECTIVE POTENTIAL OF CONCEPTUAL METAPHORS OF ARTIFICIAL INTELLIGENCE ACROSS LANGUAGES
DOI:
https://doi.org/10.47390/ydif-y2026v2i12/n42Keywords:
conceptual metaphor, artificial intelligence, manipulation, directivity, cognitive linguistics, media discourse, linguistic influence, anthropomorphization.Abstract
This paper examines the features of the realization of the manipulative and directive potential of conceptual metaphors of artificial intelligence (AI) across different languages. The study analyzes the principal metaphorical models employed in the conceptualization of AI within English-, Russian-, and Uzbek-language discourses. Particular attention is paid to the pragmatic functions of these metaphors, their capacity to shape public opinion, influence the interpretation of technological processes, and direct recipients’ behavior. The findings demonstrate that universal conceptual models acquire distinct linguistic and cultural interpretations conditioned by the national and cultural specificities of particular communicative environments.
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